The Nintendo 3DS is a game console launched in April 2009. At launch, the system was released in North America, Japan and Europe. It was launched with a total of thirty games. While most of the titles were popular, there were also a few flops. Currently, the Nintendo 3DS is available in North America, Asia, South America and Europe.
To complete an online purchase, a customer needs to authenticate their payment by providing their credit card details and PIN. This process can be referred to as a multi-level authentication, or MLMA. Authentication can be a password, biometric data, or other authentication methods.
A new version of the protocol, 3DS 2.0, is being introduced with a number of advantages for both merchants and customers. These include faster and smoother checkout processes, enhanced mobile features and a ten-fold increase in the amount of risk assessment data points. In addition, the 3DS protocol can be applied to in-app transactions, thereby reducing transaction costs and increasing consumer engagement.
The 3DS protocol was designed to prevent fraud by enhancing the security of the purchase process. As a result, customers who feel safe and secure are more likely to complete their purchases. Similarly, if a merchant is able to decrease disputed transactions, they can earn back their investment with happier customers. For instance, one study found that, when compared to non-MLMA branded cards, cards with 3DS technology reduced shopping cart abandonment by over 70 percent.
The protocol’s most significant benefit is that it allows for a more seamless and frictionless checkout experience. This is particularly helpful for merchants and mobile users. Moreover, 3DS enables more secure payments by removing the need for CVV codes or other proprietary identifiers. Additionally, the latest version of the protocol includes mobile-friendly options such as a custom metadata attribute and SMS notifications.
Another benefit is that the 3DS protocol shifts fraud liability from merchants to the issuing bank. By doing this, issuers are able to charge back fraudulent transactions without having to make an upfront financial commitment. Alternatively, if a merchant doesn’t respond to a request, the issuer can issue a “soft decline.”
The 3DS protocol has been adopted by most major credit card companies. For example, Wells Fargo has opted to use the latest iteration of the protocol across all credit cards, enabling consumers to benefit from more advanced security measures. Other banks have followed suit and issued EMV-compatible cards. Using 3DS in conjunction with other security techniques can help merchants protect their customers’ sensitive information and boost sales.
As for the 3DS protocol itself, there are a few shortcomings to be aware of. The biggest flaw is that it is only effective in certain markets. Although the technology has been implemented by major card schemes such as Visa and Mastercard, it is not yet required for all US merchants. However, it is expected to become mandatory at some point. Similarly, Australia has blocked attempts to make it a requirement.
